How Lionel Messi Became The Highest Paid Athlete in History

How Lionel Messi Became The Highest Paid Athlete in History

More than 4 euros per second. That’s what Leo Messi earns at Barcelona. Around 140 million per year. It is the highest salary deal in the history of sports. The Spanish Newspaper El Mundo leaked the details and titled: ‘The pharaonic contract that ruins Barça’.

But does it really?

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⏱ Timestamps
00:00 How Big is The Messi Brand?
01:05 Explosive grounds in Barcelona
03:08 How much revenue does Messi generate?
07:39 Messi ≠ Jordan
09:04 Barca’s Dependency

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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